Helly Hansen: The Captain of Polar Fashion

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In cooler temperatures, warm becomes the new black. No other brand has stood the test of time in polar fashion stronger than trailblazer, Helly Hansen. The brand started back in 1877 when Norwegian Captain Helly Juell Hansen and his wife Margarethe began producing jackets, trousers, sou'westers and tarpaulins, made from coarse linen soaked in linseed oil.

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